Multi-Profile Google Business Setup and Optimisation
When families search for “care homes near me” or “assisted living in [location]”, Google evaluates nearly 150 factors to determine which facilities appear first. We ensure your care home profile is fully optimised for Google Maps search, includes essential care details, and is positioned as the most important source of leads and enquiries in the healthcare sector.
Family-Focused Content Creation
Once you’re found, we help you get chosen. We work with you to identify your target families and create content that showcases your care philosophy, facilities, staff expertise, and the warm, supportive environment that gives families confidence in choosing your care home for their loved ones.
Review Management for Healthcare Facilities
Trust is paramount when families choose care for their loved ones. We help you develop a strategic approach to collecting reviews from satisfied families, showcasing the quality of care provided, and responding compassionately to all feedback. This builds credibility and helps families feel confident in their decision.
Healthcare-Specific Performance Reporting
Understand how families find your care home online, which services generate the most enquiries, and how your online presence compares to local competitors. Our detailed reporting helps you make informed decisions about your care home marketing and occupancy strategies.
Dominate Local Care Searches
Enhance your visibility for location-specific care searches. Whether families are looking for “dementia care in [area]” or “nursing homes near [location]”, we ensure your care home appears prominently in local search results and Google Maps when families need you most.
We never work with competing care homes in the same town, ensuring your investment in our services gives you a competitive advantage.
Our team understands the unique challenges of care homes, from building family trust to showcasing quality care standards.
Our optimisation strategies are designed to attract families actively searching for care services and ready to visit your facility.
Appear at the top of local care searches and establish your facility as the preferred choice for quality care in your area.
Professional review management and optimised profiles help build the trust essential for families making care decisions for their loved ones.
Attract more qualified enquiries and improve occupancy rates through enhanced online visibility and reputation management.
Google ranking factors we optimise for maximum visibility
Of families research care homes online before making contact
More likely to be contacted when you appear in the top 3 local search results
Your optimised profile works around the clock to attract new customers
“GeoCale has transformed how families find us online. We’re now the first care home families see when searching for quality care in our area. The increase in meaningful enquiries has been remarkable, and families often comment on how professional and trustworthy our online presence appears.”
– Margaret Williams, Manager, Willowbrook Care Home